A look at our sustainable production process

Sustainability isn’t just about the products we make, but how we make them. We consider how we can work more sustainably at every step of the process. From the materials we use to the suppliers we work with – they’re small steps that help us achieve our dreams.

Our Cotton is grown in China

Don’t panic. Our Cotton is farmed near the Yangtze River Basin in China, where there’s ample water supply to maintain sustainable farming practices. It gets picked each season, allowing the plants to continue to grow. Plus, we don’t use any harsh chemicals or dyes.

Our Linen is grown in France

Due to climate needs, Linen is best grown in certain regions of Europe. More specifically, France. Unlike a cotton plant which can be picked each season, the flax linen plant is completely uprooted. Which is why we use the entire plant to create yarns, leaving no waste. 

Our GOTS Certified Organic Cotton is grown in India 

India is the world’s largest supplier of Organic Cotton. So it makes sense they’re leading the way in sustainability. It’s a long process for a Cotton farm to become GOTS Certified Organic. The soil, crops and raw cotton material all need to meet certain criteria. But we’re committed to the cause if it means a better environment and better sleep. Read more about GOTS here.

Eden Long-Staple Cotton

Commonly known as Egyptian Cotton, our Eden Cotton is special for a few reasons. We use threads made from long-staple cotton, which means the plant we harvest from has the natural ability to grow longer, stronger and smoother threads. It’s better than your average cotton. And because the threads are stronger, we don’t need to use as many. The end result? Bedding that’s softer and more breathable. Finally.

Eve French Flax Linen 

Linen is one of the strongest natural fibres in the world. So obviously we decided to make sheets with it. Our Eve Linen is treated naturally with stone washing instead of enzyme washing. It helps maintain the integrity of the fibres.  We use a standard weave. So if you look close, you can actually see the strands of yarn in the fabric. Beautiful.

 Leo Washed Cotton

Like our Eve Linen, our Leo Washed Cotton is woven in a standard weave, with something special added in the process: stones. Yep, stones. After the material is woven, it goes through a stone-wash. This helps improve the softness and flexibility of the fabric. It also gives it its iconic ‘lived-in’ look and feel. Perfect if you’re someone who loves the look of linen, but prefers the feeling of cotton. Best of both (dream) worlds.

Frankie Cotton Flannelette

Nothing like your Nan’s flannel. Our Frankie Flannelette is first woven in a plain weave, then it’s double-brushed. This creates a super soft feeling – the bedding equivalent to warm fuzzies. Brushing uses a machine that chops the tops off the woven loops. When this happens, it reveals the ends of the fibres instead of the flat, smooth sides of the yarn. Double brushing is exactly that, but on both sides. Extra fuzz, extra premium.

Miller Cotton Jersey

Our Miller Jersey is unique to our range because unlike our other fabrics, it isn’t woven, it’s knitted. Just like your favourite t-shirt. Having knitted loops means it’s extra flexible and is able to move with you while you sleep. It’ll stretch and mould to your body as you find the perfect position to fall asleep in. Foetal or starfish? 

OEKO-Tex Certified Reactive Dyes

What’s a Reactive Dye? It’s a dye that uses synthetic colours that directly bond with the fibres, rather than simply coating the fibres. They have a higher absorption rate than conventional dyes. As a result, we’re able to use less dye to penetrate the fabric, which means less rinsing and less waste water. Almost our entire range is certified OEKO-Tex, or better, which is a big deal. OEKO-Tex certification means our fabric has been tested and is certified to be free from toxic amounts of over 100 substances known to be harmful to human health. 

GOTS Certified Organic Dyes

The best of the best. Our GOTS (Global Organic Textile Standard) Certified Organic Cotton is dyed with a corresponding GOTS Certified Organic Dye. It’s our favourite bedtime story. Much like our Organic Cotton, all our dye materials need to be tested and pass certain criteria to be GOTS Certified Organic. If you know us, you know we don’t leave any stone unturned. 

Digital printing

Digital printing produces less waste when compared to conventional screen printing. By printing directly onto the fabric, we end up with far less surplus ink, as we only use the exact amount needed for each artwork. Makes sense, don’t you think?

Cutting process

We produce our core fabrics in a few different widths. That way, we can plan our cutting better to result in less waste, no corners cut. We’re cutting back on offcuts, too. Recently, we’ve added hidden seams to our styles to reduce this type of waste. 

Sewing process

Sewing is different to our other processes – in order to achieve a higher quality product, we need to add time and resources. The more time we spend on sewing, the less breakages and faults we have. But what good is a higher quality product? It not only lasts longer, but improves your quality of sleep. Sounds good to us. Pressing process. Pressing and ironing needs proper ventilation, or it gets hot and stuffy. We’ve worked with our factories to utilise the natural ventilation rather than running extractor fans. It’s better for everyone. 

Packaging process

Plastic sucks. As a business, we’re committed to removing as much plastic as we can from our production process. Sometimes, it’s necessary to protect products from moisture during transit – nobody likes damp sheets. But instead of wrapping individual items in plastic, we use one bag to carry 30 items.

We use sea freight, not air

It’s no secret that flying has a huge impact on carbon emissions. We send all of our stock in shipping containers and sea freight vessels. Don’t worry, it’ll still arrive on time. We know sea freight has its own environmental challenges, but it’s far better than air freight. 

We pack full container loads

 You wouldn’t half bake a cake. Similarly, we never half fill a container. Plenty of businesses send half empty containers, which increases the amount of sea freight vessels in the oceans. We strategically plan our production schedule so we only ever send full containers. 

Carbon Neutral by June 2023

We’re committed to measuring, reducing and offsetting the carbon from our freight by the 22/23 financial year. Simple. 

Container unloading

Each full container is packed at the factory and sealed until it arrives at our door where it's greeted and unloaded by our friendly warehouse team. This means our stock isn’t processed at any ports, so we save on carbon emissions due to unnecessary processing. It’s the little things that add up to be big things.

Orders packed by state

We’ve been working with Australia Post since day one. We’re proud to utilise their Unique Loading Devices. Our warehouse team sorts orders daily into each state. Since they’re already sorted inhouse, they don’t need to go to the Melbourne Parcel Sorting Facility and can travel directly to your door. It’s not only more efficient, but it means faster delivery times (so you can enjoy sweet dreams, sooner). 

No plastic

We deliver every single parcel, plastic-free. From the tissue to the tape, there’s zero sign of plastic anywhere. Our very small items and very large items are sent in a compostable satchel that's completely biodegradable. No time like right now to start your own compost. Our large box has a plastic handle, which we’re looking to replace with a recycled plastic or cotton alternative. Stay tuned.

Have ideas or suggestions on how we can keep our productions sustainable? DM or email us. Want to sleep with more sustainable sheets? Time to go shopping.

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